Consumer preference is at the heart of all sales: sales are driven by demand. So what better way to find out what kind of things consumers want to see than by asking them directly?
I hope that looking at the other posts on this blog can educate and inspire on some of the features that make a highly effective logo to make a brand the best it can be. But to really see what makes a good logo, we also need to look at what makes a bad one and what to avoid!
In previous blog posts, we’ve only been talking about brands which are highly mainstream and recognised internationally. It’s time to give some recognition to those smaller, independent brands that are lesser known!
For the big players in fashion, branding and logo is at the heart. Consumers of brands such as Fendi and Versace would not spend thousands on designs with a logo plastered all over them if that logo was not effective, stylish, authentic and memorable. So what actually makes a good logo?
The re-branding of fashion labels over the last few years has sparked a revolution of the use of the sans serif font, leading to the question: why are such established brands simplifying their logos to the point of a seeming lack of personality and character? This article will examine some examples of rebranding and what it means for the company.
It is interesting to compare the stylisation of words in logos of high-end designer fashion brands in comparison to low-end fashion brands. Whilst in some brands there are stark differences between the typography, in others it is more difficult to distinguish luxury from low-end.
